Just call us your Pipeline Problem Solvers.
We help tech and B2B companies diagnose the gap between their marketing activity and revenue goals — and build the strategy, messaging, and digital experiences to close it.
WHAT WE DOIt’s not about more content.
Companies come to us thinking they have a content problem. Or a website traffic problem. Or a social media problem.
But the real problem starts much further upstream. Unclear positioning. Messaging that doesn’t differentiate. Digital touchpoints that don’t connect. More execution won’t help — only accelerate things in the wrong direction.
At Creative Synthesis, strategy comes first. The deliverables follow.
That's why our services are built with the full marketing ecosystem in mind. Yes, we help with individual projects and deliverables. But we're not just solving for the symptom in front of us. We're strategic thinkers crafting solutions that deliver recognizable reach, compounding results, and measurable ROI.
We know that every great strategy starts with a story. And every great story starts with a strategy. The scope may vary. The thinking doesn't. And we have the results to prove it.
Want to see for yourself? Start here:
WHAT WE DOOur Services
Every engagement is different. The starting point never is: your story, your buyers, and what's getting in the way.
When marketing activity is not translating into qualified demand, sales conversations, or growth, the issue is usually somewhere inside the system behind it.
We analyze your marketing through a structured five-lens diagnostic across audience, offer, positioning, funnel, and content — then build a roadmap to turn effort into measurable results across pipeline and revenue.
Without a clear brand identity, the wrong clients find you. The right ones don’t know how to compare you beyond pricing. And in the AI-powered searches where buyers now research first, you may not show up at all.
We define who you're speaking to, what you're offering, and why it's different in market — then build the messaging that makes that difference visible, credible, and easy to choose.
75% of buyers judge a company based on their website — and if yours isn't connecting brand story, buyer needs, and digital visibility to an intuitive experience, it's destroying confidence from the first click.
We audit for content, UX, UI, messaging, SEO/GEO, and conversion gaps and then structure a digital experience that guides the right audiences from problem to purchase.
Most companies have no shortage of content. What they're missing is a system that connects it to how buyers actually make decisions — so activity shows up in pipeline, not just in reports.
We build content strategies and funnel architecture that give every piece of content a job: moving the right buyers from awareness to consideration to conversation, without leaving gaps where interest quietly drops off.
Great strategy is only as effective as the writing that carries it forward. The right words, in the right voice, for the right audience, turn positioning into pipeline and expertise into credibility.
We write website copy, thought leadership, case studies, email campaigns, video scripts, and sales content — translating complex ideas into clear, compelling copy optimized for search and AI discovery and built to do actual work in the market.
Buyers are using AI tools to research vendors and form opinions before any sales conversation begins. If your content doesn't have a distinct point of view and isn't structured for how AI tools surface information, you lose share of voice to competitors who are.
We audit and strengthen your content, site architecture, and authority signals so your company shows up as a credible source in AI-generated answers.
Not sure where to begin?
Start with these 5 questions:
People buy from people they trust. In B2B, LinkedIn is where that trust is built — and leaders who show up there consistently with a credible point of view create a competitive advantage that compounds over time.
We draw on our proprietary 3×3 formula to define the narratives, optimize profiles, and build the content rhythm that turns individual expertise into brand authority and real pipeline conversations.
Proof of Concept
CASE STUDIESThe best strategies don't just produce results. They give clients a story worth telling. Here are some we've helped write.
Testimonials
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![B2B Marketing & LinkedIn Strategy & Ghostwriting Expet]()
"Liz has been a true partner — not just executing, but helping us get clear on our goals and keeping us moving. From syncing with our SMEs to managing a steady content schedule, she brought much-needed structure to our marketing. Her quarterly reporting shows the real impact of this work: we’re consistently visible, known by our audience, and positioned as experts. Now, when we reach out to prospects, they already know who we are and what we stand for. This work directly supports our sales strategy."
Diana Bourns, President,Partner
Ascendle
Services included: Thought Leadership & Content Marketing Strategy, Content Creation & Editorial Direction, LinkedIn Strategy & Ghostwriting, and Fractional Content Director support -
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"Our social strategy was stuck — low engagement, few leads, and no time to fix it. We needed more than someone to just “do social media.” Liz stepped in as a true partner who got our brand, made a plan, and made it happen. She’s smart, strategic, and hands-on, making sure nothing slips through the cracks. Liz helped us focus on what matters, stretch our limited resources, and build a steady presence that actually gets results. Liz brings clarity to complexity — and makes the hard stuff feel easy."
Raquel Elie-Pope, Senior Director of Marketing
Ascendle
Services included: Thought Leadership & Content Marketing Strategy, LinkedIn Social Strategy & Ghostwriting, Content Creation & Editorial Direction, and Fractional Content Director services -
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"Our brand lacked direction and our website wasn’t generating any traffic. Liz helped us completely turn that around. She brought consistency to our messaging, helped define our audience, and laid the foundation for sustainable SEO and growth. While leads take time, we now have a site we’re proud to share — and a strategy that will support us well into the future."
Lena Keshysheva, Founder
Sapling Financial Planning
Services included: Branding, Website Copy & Content Strategy, SEO Strategy, Project Management, and Copywriting -
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“As a new business owner, I knew having a website was important but I didn't know how to help my target audiences find it. Liz helped me set up an SEO strategy to attract the right customers in my area, including picking the right keywords and showing me how to use them on my Squarespace website. Since these changes, my website has had 168 unique visitors and helped me land 5 contracts."
Kaitlyn Myers, Owner
Blue Spruce LandscapingServices included: SEO Strategy and Website Content Strategy
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“I knew where I wanted to transition my business but didn't have a solid or clear foundation on mission or messaging. Working with Liz and her smooth process really helped develop the strongest messaging foundation to grow from and develop the entire content strategy for the website and social media. I really enjoyed working with Liz and would highly recommend her to my circle of friends, colleagues, and beyond."
Cheryl Milne, Owner
Katcher GuidanceServices included: Branding, SEO strategy, Website Content Strategy, and Copywriting
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"I had the pleasure of working with Liz, a skilled and talented senior writer and content strategist who has a true knack for crafting compelling and effective copy. Liz has a deep understanding of digital marketing and was able to develop copy that not only drove engagement but also helped to increase conversions and drive sales. I have no doubt that Liz will continue to deliver outstanding results and make a significant impact in the industry."
Mauricio Pomella, Head of Design
Apply DigitalServices included: Branding, Content Marketing Strategy, Website Content Strategy, Creative Team Leadership, Content Direction, and Copywriting
