Services

BRAND STRATEGY

Are you launching a company, evolving into new markets, or looking to differentiate yourself from competitors?

Brand Strategy encompasses:

  • Brand discovery, positioning, or repositioning workshops

  • Defining a competitive and differentiated value proposition, brand story, and value/vision/mission statements

  • Messaging pillar development and breakdowns for audiences and mediums

  • Tone of Voice and Copy Guidelines

  • Search Engine Optimization (SEO) strategy

Deliverables include:

  • A Brand Strategy + Guidelines book containing the core brand story, value/vision/mission, value proposition, messaging pillars, target audience applications, SEO strategy guidelines, and other useful tools

  • Additional add-ons:

    • Social Media Guidelines

    • Content Marketing Recommendations

    • Sales Team Scripts

    • Email Campaign planning

    • Speaker Talking Points

WEBSITE CONTENT STRATEGY

Do you want to be the first site customers find on Google or to convert more website users into sales?

Website Content Strategy encompasses:

  • Content audit of existing live website including on-page and technical SEO
    OR a comparative audit of competitors’ sites (for net new sites)

  • Overall website and page-by-page content strategy recommendations, including best practices for UX, Search Engine Optimization (SEO), and accessibility (WCAG 2.0)

  • Template designs and overall site taxonomy

  • Close collaboration with in-house teams through planning, development, and QA

Deliverables include:

  • A Website Content Strategy book containing recommendations, templates, taxonomy, SEO guidelines, competitive comparisons, and other resources

  • Live presentation of actionable recommendations for copy, design, and development teams

  • Development support of User Experience (UX) and SEO optimized website designed to increase brand connections, user visits and retention, and sales

  • Streamlined technical structure built for improved SEO and site health

COPYWRITING & CONTENT WRITING

Ready to bring your brand voice to life across new or existing websites, apps, videos, and content marketing materials?

Copywriting Services include:

  • UX-optimized copy designed to make websites and apps intuitive and inviting

  • Brand-driven persuasive copy for websites (offered in conjunction with brand and website content strategy work)

  • Branded copy for social media, videos, and other digital advertisements

  • Event marketing materials

  • Proposal, pitch decks, and case studies

Content Writing Services encompass:

  • Thought leadership content marketing blogs, articles, and paid placement advertorials

  • Long-form and statistics-driven reports

  • Video scripts for product demos, documentaries, and TikTok/Instagram/Facebook

  • Informational and client care webpages for healthcare, tech, and educational organizations

Both Services are:

  • Search Engine Optimization (SEO) focused, ensuring your customers find you wherever you are on the internet

Service Add-Ons

Available in addition to the service offerings above.

  • Search Engine Optimization (SEO) for website and blogs

  • Squarespace Website Development

  • Graphic Design

  • Motion Design (Animation)

  • Social Media Management

The Creative Synthesis Story

Like every fantastic story, Creative Synthesis is driven by the pursuit of a goal: to bring together different elements and distill the best parts of them into something entirely new, inspiring, and impactful.

A North American branding, web strategy, and copywriting agency, Creative Synthesis supports companies looking to reposition themselves, break into new markets, or amplify the reach of their digital touchpoints. 

Creative Synthesis is the brainchild of Liz Goode, a Senior Content Strategist and Copywriter with nearly a decade of experience leading creative initiatives for brands including Lululemon, Arc’teryx, Restaurant Brands International, Smart Cities NYC, FIRA Barcelona, TELUS, and Moderna. Her background also includes co-founding and growing the marketing department of Apply Digital from a team of 2 to 15 while supporting 2x year-on-year revenue increases. With diverse experience in leadership and creative roles at corporations, digital agencies, and start-ups, Liz brings flexible insights and a strategic outlook to her work.

These days, Liz enjoys serving clients in Canada and the USA while also facilitating the success of a growing team of freelancers who are specialists in their crafts.

Want to know more? Just ask.

Testimonials

  • “As a new business owner, I knew having a website was important but I didn't know how to help my target audiences find it. Liz helped me set up an SEO strategy to attract the right customers in my area, including picking the right keywords and showing me how to use them on my Squarespace website. Since these changes, my website has had 168 unique visitors and helped me land 5 contracts."

    Kaitlyn Myers, Owner

    Services included: SEO Strategy and Website Content Strategy

  • “I knew where I wanted to transition my business but didn't have a solid or clear foundation on mission or messaging. Working with Liz and her smooth process really helped develop the strongest messaging foundation to grow from and develop the entire content strategy for the website and social media. I really enjoyed working with Liz and would highly recommend her to my circle of friends, colleagues, and beyond."

    Cheryl Milne, Owner

    Services included: Branding, SEO strategy, Website Content Strategy, and Copywriting

  • "I had the pleasure of working with Liz, a skilled and talented senior writer and content strategist who has a true knack for crafting compelling and effective copy. Liz has a deep understanding of digital marketing and was able to develop copy that not only drove engagement but also helped to increase conversions and drive sales. I have no doubt that Liz will continue to deliver outstanding results and make a significant impact in the industry."

    Mauricio Pomella, Head of Design

    Services included: Branding, Content Marketing Strategy, Website Content Strategy, Creative Direction, and Copywriting

Contact Creative Synthesis

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